The Social Demand of Information Technology Innovation

Application of Information systems has significantly contributed to the growth of various sectors both in developed as well as developing countries. This significant contribution can be attributed to the careful adoption of IT innovation. There exist varied views of the very same technology by different users based on the individual’s sense-making, resulting in diversified notions regarding the adoption of technological innovation. This paper presents framework and propositions highlighting how the interpretive schemes of the users affect the process of adoption of a new technology. We have also explained the determinants of the interpretive schemes that are being developed and redeveloped by the users.